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With the clearly defined media objectives to provide practical and useful information to television viewers via learning program and financial, economic news, SeaBank does not hesitate to invest money and also effort to build up helpful and highly significiant economic, political and social programs together with the Television and professional media companies.
In accordance with the signed agreement, SeaBank will co-sponsor the Financial News with Bao Viet. Thanks to this sponsorship, the duration of the News will be extended to 7-10 minutes/program this year from 5 minutes previously. The Financial News is aired on VTV1 at 7h15 and 21h00 every week days (except Saturdays and Sundays) to update local and international economic – financial happenings. Started officially from the second half of 2006, this program has indeed become a useful connection of financial information to investors and viewers, giving them a market overview so as to generate wise investment decisions or to better understand Vietnam economic – financial situations.
SeaBank is also exclusively sponsoring the production, airing and giving prizes in “Learning about Securities” on VTV1 and VTV3. In each issue of the program SeaBank is giving 01 First Prize (a VND4mil worth saving book with SeaBank), 03 Encouragement Prize (a VND2mil worth saving book with SeaBank each) to viewers who correctly answers the questions given in the program. To 15th Nov 07, “Learning about Securities” has reached 17 issues, offered useful basic to professional knowledge of securities market and attracted great interest from the viewers. There are 68 prize winners with total prize value of VND170mil.
A SeaBank representative quotes :”SeaBank does not aim to polish our names via sponsoring the programs of Learning about Securities and Financial News because, with such a big amount, we can well run promotion programs with huge effect. However, the motto of our brand establishment and development strategies is to target community and society benefited activities. That is the reason why we sponsor those television programs. Over our sustainable development including ever increase of nominal capital, profit, scale of operations, products and customer services…SeaBank has been consolidating our position in Vietnam financing-banking market and always aware of our social responsibilities. We have recognized that in addition to knowledge gained from “Learning about Securities” program, the viewers are very interested in “Financial News” which give investors, enterprises and viewers an updated, deep and practical insight in the heating economic, financial, monetary and stock exchange situations in the country and over the world; particularly when Vietnam economy is growing strongly, the stock exchange developing energetically and the door to WTO has been widely opened”.
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